Vodafone Flying Fijians Rugby World Cup Campaign
A call to Arms !
With less than 38 days to go to Rugby World Cup 2015 the excitement on the ground takes on another dimension. The Vodafone Flying Fijians campaign at the 2015 Pacific Nations Cup is added boost to team preparations in the coming weeks.
Head Coach John McKee says the Fiji Camp will be a hard one and he expects to see the benefits when the team hits RWC2015 next month.
As the preliminary squad marches into camp tomorrow, hard on their minds will be the opportunity to be a custodian of the Flying Fijians Jersey and the values of the Flying Fijian Player at RWC2015.
For the final team – it’s for Fiji, for the Vanua, for Family and for Brothers.
#BOLEA Campaign – The Challenge
As a call to arms to support our team, Fiji Rugby has launched its #(hash tag) BOLEA campaign to challenge the mindset and views on Fiji’s pool of death.
“This campaign is an intensive one and will be mainstreamed in all our media outreach and activities over these next two months,” says FRU Chief Executive Officer Radrodro Tabualevu.
“#BOLEA, challenges not just the Flying Fijians but all of us, Fijians, the vanua, our families to get behind our team,” Tabualevu added.
Literally translated into English to mean “challenge”; a series of activations have been planned targeting various groups and segments of the community.
Oceanic Communications Limited, the Official Online Supplier for Fiji Rugby, have developed the campaign creative’s which will be featured on all mainstream, digital and external media channels.
#BOLEA – Fan Zone
The FRU’s #BOLEA Campaign features a series of integrated activities including local activations by global sponsors DHL, Coca Cola and Land Rover.
In addition the FRU has introduced a Booster Program targeting corporate partners and the general public. A series of Road Shows are planned for Suva, Sigatoka, Nadi and the north in Labasa.
The up-coming Skipper Cup semi finals, the HFC Bank Farebrother Challenge, and the Secondary School Girls 7s Competition will include legacy events to celebrate RCW2015.
An online platform has also been developed to cater for fans and supporters outside of Fiji