Share on:
Email this page to a friend
Cancel Send

Paradise Beverages and Fiji Rugby Union Unite in Landmark Sponsorship Paradise Beverages

Paradise Beverages, via the Fiji Gold brand, and the Fiji Rugby Union have joined forces in a landmark sponsorship, heralding a new era of collaboration between two iconic entities.

This groundbreaking alliance celebrates Fiji’s enduring passion for rugby and its intrinsic connection with beer, solidifying Paradise Beverages’ pivotal role in supporting both grassroots and national-level rugby initiatives.

Simione Valenitabua, Special Administrator of Fiji Rugby, expressed his enthusiasm for the renewed partnership, stating, “We are thrilled to continue our partnership with Paradise Beverage, a company that shares our passion for rugby and our dedication to making a positive impact in our communities through the sport.

Together, we will work tirelessly to inspire and empower the next generation of rugby talent in Fiji.

Paradise Beverage, a leading beverage company, known for its iconic brands and unwavering commitment to quality, has been a valued stakeholder of Fiji Rugby for several years.

Through this partnership, Paradise Beverages will continue to support Fiji Rugby at both grassroots level to national level.

Mike Spencer, General Manager of Paradise Beverages, echoed these sentiments, emphasising the cultural significance of rugby and beer in Fiji.

“Rugby is woven into the fabric of Fijian life, and this sponsorship cements our commitment to supporting the sport at all levels and amplifying Fiji’s presence on the global stage.”

As part of the collaboration, Fiji Gold assumes the prestigious role of Official Beer of Fiji Rugby, aligning perfectly with the nation’s sporting heritage.

With the shared ethos of “Share your golden moments with Fiji Gold,” this partnership not only celebrates sporting triumphs but also promotes unity and camaraderie among fans nationwide.

Paradise Beverages is committed to supporting rugby at all levels, from elite competitions supported by the Fiji Gold brand to grassroots initiatives like the Fiji Bitter 7s.

By partnering with the Fiji Rugby Union (FRU), they are strengthening their dedication to nurturing rugby talent across the board.

This holistic approach ensures that support for professional players
goes hand in hand with championing local talent, creating a culture of success that extends from community clubs to the national stage.

It’s more than just a sponsorship; it’s a collaborative journey towards unlocking Fiji’s rugby potential and celebrating the nation’s enduring love with the sport.

Signup to our Newsletter