Fiji Rugby Extends Partnership with Fiji Kava for Three More Years
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[Suva, 22nd January 2024] – Fiji Rugby has
extended its partnership with medicinal kava health and wellness company, Fiji
Kava for another three years.
Fiji Kava has been Fiji Rugby’s exclusive Kava
Supplier for Fiji’s national rugby teams and grassroots community.
The partnership ensures that Fiji Rugby – gains
access to a trustworthy, premium kava supply in Fiji Kava’s uniquely formulated
noble kava varieties, which will be used to support physical and mental
General Manager Commercial, Broadcast &
Marketing Avnil Pratap said, “We are thrilled to announce the extension of
our partnership with Fiji Kava for another three years. This collaboration has
been instrumental in providing our national rugby teams and grassroots
community with a reliable source of premium kava.”
Fiji Kava’s Founder and Executive Director, Zane Yoshida, speaks to the media.
He added, “Fiji Kava’s commitment to quality
and their uniquely formulated noble kava varieties align perfectly with our
mission to support the physical and mental well-being of our players. We look
forward to continuing this successful partnership and exploring new avenues for
holistic health and wellness together.”
In addition to fostering physical and mental
recovery, this extended partnership with Fiji Kava exemplifies Fiji Rugby’s
shared dedication to promoting sustainable practices in the Pacific region.
Pratap said “Together, we are not only
enhancing the well-being of our athletes but also contributing to the growth
and prosperity of local communities involved in the cultivation of this
culturally significant plant.”
Fiji Kava’s Founder and Executive Director,
Zane Yoshida said, “We are excited and honored to support Fiji Rugby Union for
a further three-year term. Fiji Rugby’s 15-a-side team has just concluded a
successful campaign at the recent Rugby World Cup and the 7-a-side team are
looking to replicate their gold medal winning performance at this year’s
This partnership connects our farmers with
their national sporting heroes and ensures that they receive the highest
quality Noble kava in Fiji.
As part of this renewed partnership, we will be
working with the team at Fiji Rugby to launch unique co-branded kava products
that will aide in player recovery from significant physical and mental
challenges both on and off the field.
In Fiji, rugby and kava are both intertwined in
our DNA and we are delighted to announce that FijiKavaÒ and Taki MaiÒ will
remain as the official kava of our men and women’s national teams.