Coca-Cola Launches Limited-Edition Fiji Sevens Collectable Packs

Fiji’s love affair with rugby is being celebrated in a new way, with Coca-Cola Europacific Partners Fiji and Fiji Rugby launching limited-edition collectable packs featuring the Fiji Airways Men’s 7s team.

The launch was held at Albert Park in Suva, and brought together Fiji Rugby officials, Coca-Cola representatives, players, invited guests, members of the media and rugby supporters to celebrate a campaign that connects the country’s passion for rugby with some of its most memorable recent Seven’s moments.

The limited-edition cans and bottles feature eight memorable moments from Fiji’s participation in the 2025 Hong Kong and Singapore Sevens tournaments, giving fans an opportunity to celebrate the players and performances that captured the attention of the nation.

Fiji Rugby Commercial Director Tevita Tuiloa said the campaign was about much more than putting players’ images on Coca-Cola products.

“This is more than the launch of a new product. It is about celebrating our partnership, our shared memories and the special relationship between rugby and the people of Fiji,” Mr Tuiloa said.

He acknowledged Coca-Cola for its continued support of Fiji Rugby and said the partnership had played an important role in helping tell the story of Fiji’s national teams while giving supporters another way to connect with and celebrate the country’s athletes.

Mr Tuiloa said the campaign also carries an important message for the next generation.

He highlighted that rugby is more than a sport in Fiji, pointing to the role the game continues to play in villages, schools and communities across the country.

From village fields to school grounds, rugby remains part of everyday life for many Fijians. Mr Tuiloa said major Sevens tournaments have a special way of bringing people together, with families and communities sharing the same excitement, nerves and celebrations whether they are watching from Fiji or overseas.

He also paid tribute to the players featured in the collectables, thanking them for their commitment and dedication to representing Fiji on the international stage.

At the same time, he stressed that the country’s rugby achievements belong to more than just the players.

“Fiji’s rugby story belongs to all of us,” he said.

Mr Tuiloa said the collectables also give supporters the chance to own a small piece of that history while recognising the contribution of the players and the fans who continue to stand behind the national teams through both triumphs and challenging periods.

The campaign is also intended to inspire young Fijians who dream of one day pulling on the national jersey.

He also shared that somewhere in Fiji, young boys and girls are playing rugby and dreaming of representing their country. Those dreams are where the journey of every future international player begins.

He expressed hope that the partnership with Coca-Cola would continue to create opportunities to recognise Fiji’s Sevens stars, with the possibility of seeing more players featured on Coca-Cola products in Fiji, across the Pacific and in international markets.

The limited-edition packs are now available to fans, offering a simple but meaningful way to celebrate Fiji Sevens, its players and the moments that continue to bring the nation together.