Coca‑Cola Europacific Partners Fiji Renews Major Partnership with Fiji Rugby Union

Coca‑Cola Europacific Partners Fiji (CCEP Fiji) has renewed its three year partnership with the Fiji Rugby Union (FRU) reinforcing the long-standing contribution of iconic beverage brands, Coca‑Cola and Fiji Gold, to the development of rugby across Fiji. The renewed agreement strengthens a relationship that has supported players, competitions, and communities for decades.

Under this agreement, Coca‑Cola and Fiji Gold continue as the official beverage partners of Fiji Rugby. This includes direct financial investment and product supply that support national competitions, assist performance programmes and strengthen pathways for talented players progressing through the rugby system. This commitment reflects the central role these brands play in supporting rugby from grassroots competitions to the national stage.

For many years, Coca‑Cola and Fiji Gold have supported local tournaments and community rugby programmes. Their involvement has helped deliver well‑resourced competitions, increased access to development platforms and created opportunities for players to showcase their talent. Fiji Bitter also remains an important part of CCEP Fiji’s rugby legacy through its historic association with the grassroots sevens circuit, contributing to the long-term foundations on which the partnership continues to grow.

Ryan Mahoney, Commercial Director Coca‑Cola Europacific Partners Fiji, said the partnership reflects the company’s responsibility to invest in the future of the sport.

“This 1.5 million dollar partnership over the next three years reinforces our brands’ long-standing connection to the heart of Fijian rugby culture. From village tournaments to the world stage, our beverage brands have been part of rugby journeys for generations. By investing directly into performance systems and development pathways, we are not just sponsoring the game, we are helping build its future.

Fiji Rugby Union Chief Executive Officer Koli Sewabu welcomed the continued commitment.

“We are grateful for the confidence Coca‑Cola Europacific Partners Fiji has shown in our programmes and in our athletes. Their investment strengthens grassroots and performance rugby and improves the experience of the players, officials and supporters who bring our game to life.”

CCEP Fiji remains committed to supporting rugby at all levels through Coca‑Cola, Fiji Gold and its wider beverage portfolio. The renewed partnership reflects a shared ambition to elevate the sport for future generations and to celebrate Fiji’s enduring passion for rugby.