CFL re-commits to Fiji Rugby 01 April, 2011

(L-R) Ian Jackson and Rafele Kasibulu sign the agreement while FRU marketing manager Tevita Waqairawai looks on.

The Fiji Rugby Union (FRU) today confirmed Communications Fiji Limited (CFL) had extended its long running association with Fiji Rugby for another two years with sponsorship to the value of almost a quarter of a million dollars. 

The sponsorship enables Fiji Rugby to air promotional material through Viti FM and the various other stations run and operated by CFL. 

FRU interim chairman Rafaele Kasibulu believes having a company such as CFL as a media sponsor is vital to the FRU’s needs of disseminating information and more so this year in a World Cup year. 

“Most of our unions are vanua based and rely on radio to get their information,” Kasibulu said. 

“Take for example Macuata where I think they get the papers late in the day and probably actually read today’s paper tomorrow, but with radio they get the information on time throughout the day and that’s even more important now considering it’s a World Cup year.” 

CFL General Manager Ian Jackson believes one of the fundamental reasons for his company’s growth over the years is their close association and links with Fiji Rugby. 

“The reason why we’re able to give away such a healthy amount of sponsorship is we’ve grown rapidly over the last few years and we believe that growth is linked to our association with Fiji Rugby, so it’s only fair that we continue to give something back,” Jackson said. 

The FRU uses the sponsorship from media partners such as CFL to promote not only its own events but events organized by any if its sponsors that may have a rugby theme.